Beach Cult


    BeachCult is designer Joanna Hedley’s summer lovechild, concentrating on conscious and ethical start-to-finish production and design that is entirely made in South Africa.

    Elegant swimwear and casual summer dresses boost your beach look directly to a night out, while fresh South African artist-inspired prints with earth and fire coloured basics encapsulate the anticipation of summer. 

    Their swimwear is a cult favourite, made from sustainable recycled techno swimsuit fabric and featuring distinctive fits and one-of-a-kind patterns. Even their resort wear and apparel, as well as men’s swim shorts to complement your swimwear, are all printed and lovingly made in Cape Town by female artisans, allowing you to design an entire ensemble in your favourite print. 

    Sunny side up