Bruch Club was found as a fashion label back in 2017. The streetwear brand started in the Eastern Cape, but since then has moved to Cape Town. They aim to share a uniquely South African streetwear aesthetic across the global market.
Brunch Club was centred around youth and culture while being inspired by music, film, photography and the creative process as a whole. In addition, it also plays on the idea of sleeping through breakfast, therefore Brunch (breakfast and lunch in one) is a play on the young hustle lifestyle of being too busy (or too broke) to enjoy both.
Within the streetwear and post-street fashion movements, the brand aspires to establish a uniquely South African look, demonstrating that African quality is a reality and good design is more valuable than a wide product range.