DEAD by Bangy is a playful and exciting lifestyle brand that embraces the millennial generation’s hyper-emotionality. It’s the outsider, the rebel, or what everyone else in society deems “not fit”.
The streetwear brand, DEAD, is a Pretoria-based label that creates well-fitted clothing with a twist on Chinese industrial silhouettes, combining vibrant colours, patchwork, and unusual designs to bring texture to a more traditional look.
All of his clothing is gender-neutral, challenging expectations about what South Africans should wear. Bangy has never taken part in any of the various fashion weeks and has no intentions to do so in the future.