Float, created by Matteo Viotti and Keegan Foreman, is a casualwear, unisex collaboration between friends who wanted to reflect on their lifestyle through a brand. They were inspired by travel, photography, music, culture, and creativity, as well as the people around them.
The term “Float” was chosen in early 2016 since neither of the founders wanted to be labelled or categorize by their company. Moving away from stereotyped society and rather creating an attitude of “floating” in-between, individuals can balance their interests by surrounding themselves with different types of people while continuously being intrigued and fascinated. Float aims to combine design and utility into a lifestyle that goes beyond the ordinary for any individual.