Zaid, who is the founder of Africa’s largest sneaker expo (Sneaker Exchange) is the visionary behind the streetwear brand, GRADE AFRICA.
“GRADE is here to enhance community and establish genuine relationships; it is a diversified community that encourages you to self-express through design and art forms.”
From a local and Afro-centric perspective, the goal is to set trends and evaluate styles. It is critical that African businesses take ownership of the African narrative, expertise, artistry, and knowledge in a world where the “Wakanda” attitude, Afro-futurism, and Afro-modernism are at the forefront of international brand trends. Grade aims to establish a new international benchmark for streetwear.