Average read time: 3 minutes.

High-flyers and frequent travellers engage in the experience of dreaming big, embarking on a journey rich with possibility, where the sky is the limit and chic and enchanting destinations reflect all that is ASA. This is the consummate online fashion and luxury lifestyle magazine, an exclusive and unique experience for discerning connoisseurs of the good life.

An authentic online space inspired by the beat of African culture, ASA (pronounced “ah-sh-ah” and meaning ‘culture’ in Yoruba), encourages the true expression of self. It empowers dreamers to dream even bigger, fashion lovers to set the trends and artists to be audacious in their creations. ASA pivots around all that makes life enjoyable, advancing the shapeshifters who mold and propel the very essence of what culture means in 21st century Africa.

A spectacular showcase of revolutionary entrepreneurs, industry leaders, creative minds, and those at the forefront of innovation and trendsetting. Be it interviews, inside scoops, reviews or the power of evocative fashion editorials, ASA provides the highest quality and all the exclusive content you can ask for. Your ultimate online destination for up-to-date entertainment, contemporary arts and culture, luxurious travel resorts, the finest dining experiences, fast cars and the allure of fabulous fashion.

Be sure to don your very finest as you embark on this journey of impeccable taste and unparalleled style, this expedition into the exquisite world of refinement…where bespoke is de rigueur du jour of sophisticated men and the elegant ensembles of women entice and seduce all those who climb on board this sojourn. Taking you up into the realm of sophistication and excellence.

Sparkling champagne whets the appetite and glistens seductively on painted lips, and crystal glasses clink tantalisingly in the bewitching evening air. This is your hand-delivered invitation to the world of ASA, always heeding the infamous words of Coco Chanel, “fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”


Words   |   Neil Doveton @mrdoveton
Editor  |  Nikki Temkin   @NikkiTemkin

Production   |   ASA Digital Pty Ltd
Creative Director   |   Reynold Agge

Featured designers and brands:
Fabiani    Shana Morland    Made by Nayo    Kirsten Goss Jewellery    Crystal Birch    O.S. Man Tailor Made    Luxury Time

Models   |      Zana Sibobosi    Monique Holtzhauzen    Ella Brauer    Deon Van Zyl
Dog   |   Speedo

Videography/DOP   |  William Mulders for 2 Fellas Media
First AD  Shane Knock
Assistant  Michaela Geldhof

Photographer   |   Migal Van As  @migalvanas
Stylist   |   HOD Carissa Bosman   Assistant  Justin Craythorne
Hair & Makeup   |   HOD The Makeup Touch  Assistant  Elscha Tintinger
Assistants  |      Wilke Hamman     Hein Badenhorst       Francois Malan
Shot on location at The Stellenbosch Flying Club