As ASA Magazine discovered during a special invitation to cover BTO’s new launch, founder and designer, Jandy’s morning rituals are more than just a habit. They form the foundation for a brand deeply rooted in the power of belief, a theme palpably evident in their latest offering — the Believe Collection.
Drawing from the reservoir of the human spirit and the tenacity of hope, the Believe Collection serves as a testament to the power of unwavering faith. It reminds us of the beauty of simplicity, asserting that it’s often the simplest beliefs that become the catalysts for monumental change. Each piece is designed not just as a fashion statement but as a beacon of inspiration, urging wearers to recognize and shine their truest selves.
Jandy’s inspiration is deeply spiritual, deriving strength from his connection with God. This bond is a constant in his life, reminding him that when combined with genuine faith and courage, dreams can transform into reality. Each design in the collection carries with it a piece of this divine connection, a silent testament to the potential that belief and bravery can unlock.
But the journey to crafting this collection wasn’t linear. While the creative process at BTO varies, a common thread is the transition from ideation to reality—a journey fraught with trials, errors, and learning. From challenges in fabric sourcing to navigating the unpredictable waters of trend forecasting, the path to the Believe Collection was as intricate as the designs themselves. But as Jandy puts it, “The more we deal with challenges, the easier it becomes to navigate them.”
One piece, in particular, carries with it a profound story. The Believe Varsity Jacket pays tribute to Jandy’s close friend, Luke, who tragically passed just a day after the Courage collection launched. Today, this jacket stands as a hallmark of BTO’s brand, a poignant reminder of the transient nature of life and the everlasting power of memory.
Though every day brings with it its own set of challenges, for Jandy, each day is also a blessing—a sentiment echoed when recalling the joy he felt upon seeing South African rapper Nasty C wearing the aforementioned jacket during a session with Apple Music. As he recently celebrated his 30th birthday, Jandy felt an overwhelming sense of gratitude, reinforced by the unwavering support from his family, friends, and the entire BTO team.
So, who is the Believe Collection for? In Jandy’s words, “If you are a believer, the new Believe Collection is for you.” He envisions wearers exuding confidence, conquering challenges in style, and feeling part of a larger community of believers. With intricate detailing and impeccable craftsmanship, each piece is a tangible reminder of the potential that resides within us when we truly believe.
Peering into the future, Jandy hints that the Believe Collection is just the beginning. It’s a foundation for what’s to come, with a promise of bigger, bolder designs that will continue to draw inspiration from the past while looking innovatively ahead.
As we wrapped up our coverage, Jandy left us with a thought that encapsulates the essence of the Believe Collection: “Believers have doubts too, but never let their doubts be more than their belief.”