The Mercedes Benz New C Class “Eyethu” Launch – a collaborative...
Mercedes Benz Sandton was the setting for the launch of the all-new, locally designed Mercedes Benz C Class this past weekend. The brief was...
Palesa Mokubung: The Empress of Fashion
Palesa Mokubung knew her career direction from the get go. A creative path was aligned with her vision. “When I finished school, I didn’t...
South African Fashion Week Autumn Winter ‘23 live collections – Day...
Average read time: 4 minutes.
Inspired, classic silhouettes
As the 2022 New Talent Search winner, MUNKUS by Thando Ntuli, was a show to look forward to....
One Step closer to the future
Average Read Time: 5 minutes.
By courtesy invite, ASA Magazine attended the FEDISA Graduate Fashion Flash and Fashion Film Screening in Cape Town. While the...
Glamslam
KLûK CGDT
Distinguished by sophisticated design and uncompromising standards in service and quality, the esteemed South African brand KLûK CGDT is equally celebrated for the...
The Rise of Rich Mnisi
Since its inception in 2014, multi award-winning designer Rich Mnisi’s eponymous brand continues to be one of the most influential luxury fashion labels to...
BigTynsOnly for Jandy
Average reading time: 5 minutes.
The evolution of streetwear has escalated over the last ten years and continues to change rapidly. Joshua Esimokhai Abikwi, popularly...
The secret to success: learning to adapt in the fashion industry
Once upon a time playwright, poet and performer Jessica Hagedorn said coolly, concisely and very precisely, “Adaptability is the simple secret to survival”. After...
The show must go on
Tell us what your intention was when you created SAFW.
I started SA Fashion Week so that we could build the fashion industry of SA...
SA Fashion Week Autumn Winter ’22 Live Collections – Day 1
Average read time: 9 min.
What came through in the Day 1 collections were ideas birthed through distant connections and inner reflections. From celebrations of...



















