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Find the latest local and international fashion news and trends as well as striking fashion shoots and vibrant videos.

Kinsey Golden ASA Magazine

Small town girl hits the big time

Gypsy girl I finally got to sit down with Kinsey, a stunning international model from Michigan, USA, who is constantly traveling, but currently residing...
SAFW Day 3

SAFW Spring Summer ’21 Digital Collections – Highlights Day 3

Sustainability and slow fashion underpinned all of the showings at SAFW SS21 and functionality even more so with menswear. Ephymol by Ephraim Molingoana kicked things...
Rico Rebirth

Rico rebirths during lockdown

Average read time: 7 minutes. “The pandemic was the real start and motivation for me because being stuck at home allowed me to devote my...
Nao Serati x Adiddas 2019

Designing for diversity and inclusivity

Average read time: 10 minutes. It is not that long ago when advocating for the inclusion of black models on runways caused an outcry. It’s...
Laduma Ngxokolo, MaXhosa Africa founder

MaXhosa Africa – redefining luxury

Average read time: 9 minutes. African luxury is unsurpassed in the world of craftsmanship and luxury — local brand MaXhosa Africa is living proof of that....
ASA Street Fashion

Heating up the street

MASA MARA Harmony between tradition and trend is what we’ve come to expect from and love about MASA MARA. And this season is no exception...
Imprint ZA

Mzukisi Mbane: on a mission to imprint African pride globally

A typical rags-to-riches story often involves an individual who works long and hard, usually with help from a Good Samaritan, to elevate themselves from...
Lee Rickie ASA Magazine

Lee Rickie Collection – where fashion meets e-commerce

Average read time: 5 minutes. Amid the lush loungewear, sensuous silk, and gorgeous garments that comprise American luxury menswear brand, Lee Rickie Collection’s Instagram feed,...
Rich Mnisi

The Rise of Rich Mnisi

Since its inception in 2014, multi award-winning designer Rich Mnisi’s eponymous brand continues to be one of the most influential luxury fashion labels to...
Asa Magazine Swimsuit Feature 2021

Beat the heat

It’s still summer… time to show off those toned beach bods and sexy swimwear. In Corona-times, we need our leisure time more than ever....